Logo as an investment
Logo is much more than just a badge adorning the company attributes. Logo works for Your business on its identity and recognition, building trust and loyalty to Your brand.
In trueLOGO we do know, that a good logo:
- ♠ Is easy to remember,
- ♠ Is unique,
- ♠ Keeps its characteristics regardless of the scale,
- ♠ Retains power of expression even in grayscale,
- ♠ Looks excellent, both on screen and in print,
- ♠ Conveys the company’s or product’s personality, character or nature,
- ♠ Doesn’t blindly follow trends and is timeless.
So before hiring anyone to design a logo, ask yourself the following question. Is Your company worth the purchase of an occasional badge for $10, or rather it deserves a solid investment for the future of its image? The decision is Yours!
From vision to visibility
Watching a logo, some people believe, that it might arise in an hour. Do not be fooled by simplicity, as it is the hardest part of the job. A good logo is the fruit of many days of searching for inspiration, planning, sketching, sampling, rejecting and sampling again… Like in sculpture: by removing what is superfluous, the artist shapes the marble closing to perfection.
- ♠ By a questionnaire or interview You share with us the vision of Your business and expectations of the logo.
- ♠ We prepare a design brief outlining Your ideas and attach it to contract. Then proceed to work.
- ♠ We conduct research focused on the industry of Your company and its competitors.
- ♠ The designer goes back to his resources in the search for materials and inspiration.
- ♠ First ideas appear, first sketches are drawn. Most of them land in the trash – the one remains.
- ♠ On the basis of the best idea, we create prototypes and show them to You. Are we heading in the right direction?
- ♠ If not, we return to the concepts, to offer something even better.
- ♠ If yes, we polish details of the project.
- ♠ And finally You get a great logo that increases professional visibility of Your company.